Strategy, HR, & operations consulting for a more conscious world
Transforming today's workplaces
Parasol Partners is a boutique management consulting firm with a focus on strategy, HR, and operations. We partner with companies at all stages to build, grow, and optimize. Parasol Partners is a division of Parasol World.
Grace Hong
Founder & CEO

Grace Hong is a strategy and operating executive with two decades of experience spanning financial services, technology, publishing, international development, and non-profit sectors. She is currently CEO of Parasol World (Parasol Partners, PARASOL, Parasol Music), Senior Advisor at the private equity firm TPG Global, Vice Chair of OpenSecrets, and Board Member of Save the Music.

As CEO of Parasol Partners, Grace is passionate about partnering with companies innovate, manage and develop talent, and streamline and manage their operations. The mission of the PARASOL group of organizations is to create a more conscious world through corporate consulting, community-building, and philanthropy.

Practice Areas
Corporate and business strategy. Market entry and expansion. Business transformation and turnaround. Competitive research. M&A strategy, pipeline development, due diligence. Go-to-market strategy.
Customer & Market Research
Data and insights on your users’ needs, pain points, workflow, and value drivers. Qualitative and quantitative research. Competitive assessment. Needs, pain points, value drivers.
Technology Transformation & Operational Excellence
Program management of data center consolidation, application development, cloud migration, disaster recovery, network, and cybersecurity initiatives. IT/BPO outsourcing planning and implementation. Sourcing/vendor selection. OpEx/cost-cutting.
Organizational Design
Restructure your product, sales, and service organizations. Define roles and responsibilities. Create effective change management.
HR Strategy, Implementation, and Outsourcing
HR strategy and roadmap development. Talent development, reviews, and planning. Infrastructure development and process engineering (e.g., application development, vendor selection and implementation for HRIS and other systems). Data and people analytics capability development. Outsource project management, application development, and back office operational support.
Culture Blueprint, Corporate Retreats & Programs
Company culture diagnostic and development. Transformational corporate retreats. Wellness programs.
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